Upcyco can no longer tolerate factories and shops throwing away the usable textile to the landfill. Therefore, they want to retrieve some of these waste and to give it a new life by optimising the potential of it.

Upcyco's ultimate goal is to create a brand that continues the life of waste materials and to educate the people of Hong Kong about waste utilization, recycling, upcycling and the importance of being environmental friendly (as well as integrating product and fashion design in the business).